Here’s The Thing: Market Uncertainty is Everywhere
Emerging technology, global disruptions, customer agility−the complexity of the digital era requires you be constantly vigilant in deeply understanding customer needs, while being agile in response to changing market conditions.
Customer-centricity
Being focused on customers does not mean sitting around a conference room table imagining you’re the customer. Nor is it endless surveys and focus groups. How do you learn how to understand customer needs deeply?
Rapid Experiments
Rapid experiments are not merely for split-testing landing page button colors. Disciplined experimentation helps bust assumptions and cut through biases leveraging real customer behavior. In other words, measuring what customers do versus say.
Working agile
Without (necessarily) implementing process heavy, capital ‘A’ Agile practices, learning how to leverage specific agile ceremonies to plan, execute, measure, and improve work ensures achieving desired outcomes more efficiently.
The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.-
– Peter Drucker
You Won’t Find this Anywhere Else
Here’s what the course includes
Live Coaching
Live expert guidance from our veteran Impact Coaches
Toolkit
Time-proven, robust lean innovation toolkit
Detailed Exercises
Real world work to show you how to drive impact
Mixed Media
Course is delivered in a variety of engaging ways